Hamster Kombat particularly became viral for its SocialFi overlay, which rewards players for sharing the game with friends and joining connected channels.
Notcoin (NOT) has announced a significant boost in passive income for its cardholders, doubling their revenue from the Notcoin card. This change, aimed at making the project even more profitable for participants, will be implemented on May 21 at 14:00 UTC.
The decision follows Notcoin’s impressive performance, where it accumulated a $1 billion Fully Diluted Valuation (FDV) after 35 million players engaged in its Telegram-based game from January to April. This success story highlights the potent combination of utility, fun, and cryptocurrency on messaging platforms.
Hamster Kombat
The latest entrant to capitalize on this winning formula is Hamster Kombat. Nikita Anufriev, marketing advisor to the project, revealed that it was launched on March 25 and reached 1 million players within 11 days. Currently, the game boasts over 8 million players, with 2.8 million daily active users and an average use time of 52 minutes per day.
Hamster Kombat draws inspiration from a mid-2010s game called USA Simulator, where players acted as politicians aiming to develop their country and extend their influence. The founders of Hamster Kombat adapted this concept to the crypto industry, allowing players to step into the shoes of CEOs of crypto exchanges, such as Binance, OKX, or MEXC.
The game’s premise is simple yet addictive. Players assume the role of well-known figures and earn points by tapping a hamster on the screen. Accumulating enough points allows players to invest in BTC and ETH pairs, yielding hourly returns. Players can also spend their points on improving security measures or acquiring valuable resources, with each action increasing their hourly profits.
One of the Hamster Kombat’s standout features is the ability for partners to buy “cards” and for players to take actions that earn more currency per hour. For instance, joining a partner Telegram channel might cost 15,000 points but pays back 3,000 points per hour, allowing players to recover their investment within five hours.
The game particularly became viral for its SocialFi overlay, which rewards players for sharing the game with friends and joining connected channels. This has led to explosive growth, with players’ friends contributing to their currency, further growing their fictional exchanges.
Anufriev noted that the game’s viral effect started with an average of three shares per player and has now increased to around 15. This was particularly evident in regions where influencers heavily promoted the game, leading to a scarcity of new players to invite. Initially targeting an influencer audience, the game quickly expanded as the network effect took hold.
Telegram, widely popular among crypto enthusiasts, has proven to be an ideal platform for Hamster Kombat. The game’s developers plan to issue its token on the Binance Smart Chain, with a target release date at the end of May.
