In our new video from the 99Bitcoins documentary team, we explore why Google’s search engine has felt off.
Off? That might not do it justice. The truth is Google Search has become a biased cesspool full of ads and SEO clickbait.
According to a CNET Study, the current Google Search algorithm forces 30% of people to redo their initial queries by refining their search or visiting a different engine.
The crazy thing is all of this can be laid at the feet of one man…a man named Prabhakar Raghavan, the true Google CEO who has been working from the shadows this entire time.
Here’s what you must know about Google’s new search engine pivot.
2012: The Year the Google Search Engine Changed Forever
Prabhakar Raghavan was Google’s Head of Ads in the 2010s but was promoted to the head of Google search during the Trump era.
Do you want to know what Prabhakar Raghavan’s old job was?
What did the guy who runs Google Search do before that? He was the head of Yahoo Search from 2005 through 2012. Where’s Yahoo Search today? Dead. Raghavan ran it into the ground.
When Raghavan joined Yahoo, it was neck-and-neck with Google, holding a respectable 30.4% market share. A few years later, Yahoo was at 13.4%, surpassed by Bing and MSN Search.
The guy who the Guardian called “Yahoo’s secret weapon” took [Yahoo], a company once worth $125 billion in the Dot-Com bubble, and tanked it to $4.8 billion.
That said, Gen Z does not care about Reddit or Google Search; they care about TikTok and Instagram.
The key here is visualizing your search results. Raghavan himself said in a recent interview—and this guy doesn’t do many—that “Almost 40 percent of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”
While TikTok and Instagram have problems, they give better, more idiosyncratic results than Google & more visual results than Reddit.
Google Search Vs. The Crypto Solution
We don’t want to leave without talking about the crypto solution to centralize information. The first project you should watch in this space is The Graph.
The graph is Google crypto if Google was created for programmers and developers. Instead of chronicling data from the web, the Graph chronicles data from all other cryptocurrencies.
Another project like the Graph and a severely underrated project by market cap is the Ethereum-based Ocean Protocol. Ocean is trying to build a data marketplace that solves the issue of big tech ripping off your data.
Their goal is to connect the buyers and sellers of data and make the process more transparent.
These can be individual humans, families, small companies, large companies, cities, nations – just imagine being a small business, and you can be on the same playing field as Google when buying data! It could be revolutionary.
That’s all we’ve got, watch the full video yourself – take the red pill!
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Disclaimer: Crypto is a high-risk asset class. This article is provided for informational purposes and does not constitute investment advice. You could lose all of your capital.
